DUBAI, UAE, January 27, 2017 (Booth #S2.A30, Shake Sayeed Hall 2)FUJIFILM Sonosite, specialists in developing cutting-edge ultrasound solutions and providing world-leading education to enable point-of-care visualisation access, will present its innovative portfolio of ultrasound solutions and highlight enhanced features and upgrades at Arab Health, the largest gathering of healthcare and trade professionals in the MENA region. Explore 4,400 of the world's leading healthcare companies coming in from 70 countries. Additionally, browse through 38+ dedicated country pavilions to see the best that each nation has to offer, it will be held on January 30th – February 2nd, 2017 at the International Convention & Exhibition Centre in Dubai, United Arab Emirates.

“We designed FUJIFILM Sonosite products to meet the needs of a wide range of point-of-care scenarios including some of the most demanding,” said Diku Mandavia, MD, FACEP, FRCPC, chief medical officer and senior vice president, FUJIFILM Sonosite Inc. and FUJIFILM Medical Systems U.S.A., Inc. “Clinicians know they can trust FUJIFILM technology when it comes to practical day-to-day use but also as tools that help them make rapid lifesaving decisions wherever they are—in the ED, OR or out in the field.”

The following will be on exhibit and available for demonstration at Arab Health Booth #S2.A30:

Sonosite SII—Originally developed for regional anaesthesia, vascular access and trauma applications, the SII empowers efficiency for clinicians through a simple, yet smart user interface that adapts to the user’s imaging needs. The system is portable and can be used across multiple hospital environments, including a zero footprint option. The latest version of SII offers improved imaging technology and steep needle profiling. The SII also features DirectClear technology, a novel, patent-pending process that is now available on the rP19c and rC60xi transducers. DirectClear elevates transducer performance by increasing penetration and contrast resolution. Other new enhancements include a larger display with anti-reflection glass, greater storage capacity, updated system ports, an improved stand and armored cabling for durability.

Sonosite Edge II—In the acute care environment, reducing the time to make an accurate diagnosis is a critical need. The Edge II features an intuitive interface for access to frequently used functions like gain and a wide-angle display with an anti-reflection coating for minimal adjustments during viewing. Designed with infection control in mind, the Edge II boasts a keypad with a seal extended to the edge to inhibit liquid ingress and low-profile keys with snap-dome technology for easy cleaning and tactile feedback. Edge II reinforces our commitment to reliability and durability with Armored Cable Technology. With an embedded metal jacket, armored cables protect transducers from common abuse accident scenarios, like being rolled over, stepped on, or twisted, and help maintain image quality over the life of transducers built on this cable platform.

Sonosite iViz—Advancing FUJIFILM’s integration of ultrasound with medical IT, iViz was designed with ultra-mobility in mind. It allows seamless access to learning resources and patient information, as well as the ability to store exam findings, submit reports, and consult with remote providers for near real-time assessment, making it especially suited for field use and telemedicine. As a next generation architecture and platform, iViz is the first medical visualisation solution that is enabled for bi-directional EMR connectivity through the Synapse® VNA. Using this option, iViz accepts patient demographics from the EMR, eliminating manual entry and saving valuable time. With just a few taps, iViz can also send patient reports to the EMR.

Vevo® MD—A groundbreaking technology, Vevo® MD is the world’s first Ultra High Frequency ultrasound system for clinical use. The range of frequencies available (up to 70 MHz) results in unprecedented image resolution—down to 30 micrometers, which is less than half a grain of sand. With Vevo® MD, clinicians can see the smallest parts of anatomy, making it an ideal tool for imaging infants, detecting tiny suspicious lesions, or monitoring subtle changes in blood flow in major arteries.

See Vevo® MD in Action, Learn the Latest About Ultrasound

For the first time in the MEA region, FUJIFILM will be showing the Vevo® MD in Booth #S2.A30. This is a rare and exciting opportunity for Arab Health attendees to see the world’s first ultra high-frequency ultrasound system for clinical use in action—on real people. Due to Arab Health restrictions, onsite imaging scans will be limited to the head, neck, upper abdomen, and extremities.

For more information about FUJIFILM Sonosite, please visit: www.sonosite.com.

About FUJIFILM FUJIFILM Sonosite, Inc. is the innovator and world leader in bedside and point-of-care ultrasound, and an industry leader in ultra high-frequency micro-ultrasound technology. Headquartered near Seattle, the company is represented by 26 subsidiaries and a global distribution network in over 100 countries. Sonosite’s portable, compact systems are expanding the use of ultrasound across the clinical spectrum by cost-effectively bringing high-performance ultrasound to the point of patient care. For more information, go to: https://www.sonosite.com.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit: http://www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

CONTACT: Ahmad Essam FUJIFILM (+971) 56 940 9595 ahmad.essam@fujifilm.com