<p begin="00:00:03.855" end="00:00:06.056" style="s2">- The major benefit of ultrasound</p>
<p begin="00:00:06.056" end="00:00:07.848" style="s2">as compared to other imaging modalities</p>
<p begin="00:00:07.848" end="00:00:11.194" style="s2">is the fact that<br />ultrasound is inexpensive,</p>
<p begin="00:00:11.194" end="00:00:14.881" style="s2">it's quick, it's easy, it's<br />efficient and effective,</p>
<p begin="00:00:14.881" end="00:00:16.103" style="s2">and it's portable.</p>
<p begin="00:00:16.103" end="00:00:19.186" style="s2">So I can take it with me to Sac State</p>
<p begin="00:00:20.122" end="00:00:22.481" style="s2">where I'm medical director,<br />use it on the field</p>
<p begin="00:00:22.481" end="00:00:24.179" style="s2">with my athletes right then and there.</p>
<p begin="00:00:24.179" end="00:00:25.026" style="s2">We get immediate answers<br />if the patient has</p>
<p begin="00:00:25.026" end="00:00:28.218" style="s2">a muscle strain or some partial tear</p>
<p begin="00:00:28.218" end="00:00:30.423" style="s2">or something going on that<br />we wouldn't have diagnosed</p>
<p begin="00:00:30.423" end="00:00:32.805" style="s2">without an MRI, so we can<br />get an immediate response</p>
<p begin="00:00:32.805" end="00:00:34.650" style="s2">and immediately decide what we're gonna do</p>
<p begin="00:00:34.650" end="00:00:37.318" style="s2">with that patient and<br />treat them appropriately.</p>
<p begin="00:00:37.318" end="00:00:39.517" style="s2">I think at this point<br />with all the technology</p>
<p begin="00:00:39.517" end="00:00:41.998" style="s2">we have available, ultrasound<br />should absolutely be</p>
<p begin="00:00:41.998" end="00:00:43.828" style="s2">in the hands of every orthopedic surgeon.</p>
<p begin="00:00:43.828" end="00:00:44.736" style="s2">It's something that can benefit</p>
<p begin="00:00:44.736" end="00:00:47.236" style="s2">the patient and the physician.</p>

<p begin="00:00:00.070" end="00:00:03.090" style="s2">(metal swooshing)</p>
<p begin="00:00:03.090" end="00:00:04.753" style="s2">- [Voiceover] Matt's gonna<br />bootleg on the near side.</p>
<p begin="00:00:04.753" end="00:00:05.598" style="s2">Got a little running room.</p>
<p begin="00:00:05.598" end="00:00:06.431" style="s2">Looks down field.</p>
<p begin="00:00:06.431" end="00:00:08.714" style="s2">Matt scores, touchdown Seahawks.</p>
<p begin="00:00:08.714" end="00:00:09.547" style="s2">(crowd cheering)</p>
<p begin="00:00:09.547" end="00:00:12.133" style="s2">Matt Hasselbeck scores<br />but I think he may have</p>
<p begin="00:00:12.133" end="00:00:14.129" style="s2">hurt himself crossing the goal line.</p>
<p begin="00:00:14.129" end="00:00:17.224" style="s2">He immediately grabbed his side</p>
<p begin="00:00:17.224" end="00:00:20.507" style="s2">as he tried to stop and start<br />and then cross the goal line.</p>
<p begin="00:00:20.507" end="00:00:22.541" style="s2">We'll keep an eye on Matt Hasselbeck.</p>
<p begin="00:00:22.541" end="00:00:23.613" style="s2">(metal swooshing)</p>
<p begin="00:00:23.613" end="00:00:26.011" style="s2">- Injuries have taken a toll<br />on the Seahawks this season</p>
<p begin="00:00:26.011" end="00:00:28.369" style="s2">resulting in a number of transactions</p>
<p begin="00:00:28.369" end="00:00:30.104" style="s2">and on-field adjustments.</p>
<p begin="00:00:30.104" end="00:00:31.568" style="s2">But as Jen Mueller tells us,</p>
<p begin="00:00:31.568" end="00:00:34.560" style="s2">Sonosite, a Northwest<br />company, is working hard</p>
<p begin="00:00:34.560" end="00:00:37.910" style="s2">to get the Seahawks back on<br />the field faster than ever.</p>
<p begin="00:00:37.910" end="00:00:39.141" style="s2">(metal swooshing)</p>
<p begin="00:00:39.141" end="00:00:42.575" style="s2">- We basically specialize in miniaturizing</p>
<p begin="00:00:42.575" end="00:00:44.895" style="s2">and simplifying<br />high-resolution ultrasound.</p>
<p begin="00:00:44.895" end="00:00:46.265" style="s2">- [Voiceover] Bothell based Sonosite</p>
<p begin="00:00:46.265" end="00:00:48.568" style="s2">doesn't just specialize in the technology,</p>
<p begin="00:00:48.568" end="00:00:49.992" style="s2">they're on the cutting edge.</p>
<p begin="00:00:49.992" end="00:00:52.428" style="s2">Sonosite provides portable ultrasounds</p>
<p begin="00:00:52.428" end="00:00:53.972" style="s2">that teams like the Seahawks use</p>
<p begin="00:00:53.972" end="00:00:56.179" style="s2">to diagnose soft-tissue injuries</p>
<p begin="00:00:56.179" end="00:00:58.341" style="s2">like muscles sprains and strains.</p>
<p begin="00:00:58.341" end="00:01:00.252" style="s2">- Much more like a<br />smartphone or a computer</p>
<p begin="00:01:00.252" end="00:01:02.631" style="s2">that is ubiquitous in society,</p>
<p begin="00:01:02.631" end="00:01:05.118" style="s2">we're making ultrasound<br />that way in medicine.</p>
<p begin="00:01:05.118" end="00:01:07.392" style="s2">And what it does, it saves a ton of time.</p>
<p begin="00:01:07.392" end="00:01:10.273" style="s2">It reduces the patient treatment time.</p>
<p begin="00:01:10.273" end="00:01:12.677" style="s2">It give the patient<br />immediately more confidence.</p>
<p begin="00:01:12.677" end="00:01:14.685" style="s2">- [Voiceover] That's because<br />they get instant feedback.</p>
<p begin="00:01:14.685" end="00:01:17.262" style="s2">The patient sees<br />everything the doctor sees.</p>
<p begin="00:01:17.262" end="00:01:18.656" style="s2">Watch how it works.</p>
<p begin="00:01:18.656" end="00:01:20.816" style="s2">This is an image of a healthy shoulder.</p>
<p begin="00:01:20.816" end="00:01:23.474" style="s2">You can see the joint and<br />the white bones around it.</p>
<p begin="00:01:23.474" end="00:01:25.575" style="s2">If there was an injury<br />that required treatment,</p>
<p begin="00:01:25.575" end="00:01:28.306" style="s2">a doctor could make a pinpoint diagnosis.</p>
<p begin="00:01:28.306" end="00:01:32.334" style="s2">- It builds confidence and<br />it calms the athlete down.</p>
<p begin="00:01:32.334" end="00:01:34.445" style="s2">It gets the therapy on the<br />right track immediately.</p>
<p begin="00:01:34.445" end="00:01:36.521" style="s2">That's what we haven't<br />been able to do before.</p>
<p begin="00:01:36.521" end="00:01:39.657" style="s2">In the past, it was off to<br />the MRI machine or something.</p>
<p begin="00:01:39.657" end="00:01:41.153" style="s2">Come back, maybe we'll inject you,</p>
<p begin="00:01:41.153" end="00:01:42.039" style="s2">we'll do it blind.</p>
<p begin="00:01:42.039" end="00:01:44.022" style="s2">Today, it's all done right<br />there at the facility.</p>
<p begin="00:01:44.022" end="00:01:46.030" style="s2">- [Voiceover] The equipment<br />weighs about seven pounds</p>
<p begin="00:01:46.030" end="00:01:48.050" style="s2">making it easy to store on the sidelines</p>
<p begin="00:01:48.050" end="00:01:49.942" style="s2">and send overseas.</p>
<p begin="00:01:49.942" end="00:01:52.621" style="s2">- The same technology<br />the Seahawks are using</p>
<p begin="00:01:52.621" end="00:01:55.943" style="s2">is deployed all over Iraq<br />and Afghanistan right now.</p>
<p begin="00:01:55.943" end="00:01:57.814" style="s2">It's the standard of<br />care for our military.</p>
<p begin="00:01:57.814" end="00:01:59.646" style="s2">- [Voiceover] Talk about a global impact,</p>
<p begin="00:01:59.646" end="00:02:02.597" style="s2">this technology is changing<br />lives around the world</p>
<p begin="00:02:02.597" end="00:02:05.068" style="s2">and right here at home with the Seahawks.</p>
<p begin="00:02:05.068" end="00:02:07.311" style="s2">- This trend of ultrasound adoption</p>
<p begin="00:02:07.311" end="00:02:09.769" style="s2">by orthopedic sports medicine physicians,</p>
<p begin="00:02:09.769" end="00:02:14.056" style="s2">surgeons, and sports<br />med, is a very big trend</p>
<p begin="00:02:14.056" end="00:02:17.049" style="s2">that is changing orthopedic<br />sports medicine for the better.</p>
<p begin="00:02:17.049" end="00:02:18.107" style="s2">(metal swooshing)</p>
<p begin="00:02:18.107" end="00:02:20.279" style="s2">- Thanks Jen and in<br />October Sonosite agreed</p>
<p begin="00:02:20.279" end="00:02:22.065" style="s2">to a deal with the NBA.</p>
<p begin="00:02:22.065" end="00:02:23.702" style="s2">Pretty cool and amazing technology.</p>
<p begin="00:02:23.702" end="00:02:24.979" style="s2">- Yeah, I wish they would<br />have had some equipment</p>
<p begin="00:02:24.979" end="00:02:26.546" style="s2">like this back in the day when I played.</p>
<p begin="00:02:26.546" end="00:02:28.197" style="s2">I probably could have<br />avoided a few needles.</p>
<p begin="00:02:28.197" end="00:02:29.030" style="s2">(laughing)</p>
<p begin="00:02:29.030" end="00:02:30.531" style="s2">- You mean you let those<br />big guys tackle you,</p>
<p begin="00:02:30.531" end="00:02:31.584" style="s2">catch you every once in a while?</p>
<p begin="00:02:31.584" end="00:02:32.433" style="s2">- Every now and then.</p>
<p begin="00:02:32.433" end="00:02:33.499" style="s2">- Huh, interesting.</p>
<p begin="00:02:33.499" end="00:02:34.976" style="s2">All right, hey, that's a wrap from VMAC</p>
<p begin="00:02:34.976" end="00:02:37.417" style="s2">on this edition of Seahawks All Access.</p>
<p begin="00:02:37.417" end="00:02:40.048" style="s2">Remember, the game's<br />Sunday night in prime time.</p>
<p begin="00:02:40.048" end="00:02:43.322" style="s2">NBC Sunday Night Football kickoff 5:20.</p>
<p begin="00:02:43.322" end="00:02:44.633" style="s2">Of course, we will be there.</p>
<p begin="00:02:44.633" end="00:02:46.248" style="s2">You can catch a new edition of this show</p>
<p begin="00:02:46.248" end="00:02:47.737" style="s2">Friday night at 10.</p>
<p begin="00:02:47.737" end="00:02:50.320" style="s2">(upbeat music)</p>

<p begin="00:00:06.345" end="00:00:07.695" style="s2">- [Voiceover] The NBA Development League,</p>
<p begin="00:00:07.695" end="00:00:09.953" style="s2">the official minor league of the NBA,</p>
<p begin="00:00:09.953" end="00:00:12.360" style="s2">is a training ground for players, coaches,</p>
<p begin="00:00:12.360" end="00:00:14.161" style="s2">and other team personnel.</p>
<p begin="00:00:14.161" end="00:00:16.311" style="s2">It's also a platform for innovation.</p>
<p begin="00:00:16.311" end="00:00:19.055" style="s2">And the league's new<br />partnership with Sonosite</p>
<p begin="00:00:19.055" end="00:00:21.201" style="s2">is the latest example.</p>
<p begin="00:00:21.201" end="00:00:22.695" style="s2">- The faster we can get through,</p>
<p begin="00:00:22.695" end="00:00:25.044" style="s2">the faster we can get playing, let's go.</p>
<p begin="00:00:25.044" end="00:00:26.647" style="s2">- [Voiceover] With the new D League season</p>
<p begin="00:00:26.647" end="00:00:30.045" style="s2">just around the corner,<br />players are already in the gym.</p>
<p begin="00:00:30.045" end="00:00:34.271" style="s2">And so is the Sonosite hand<br />carried ultrasound system.</p>
<p begin="00:00:34.271" end="00:00:35.548" style="s2">- Like I always tell my players, you know,</p>
<p begin="00:00:35.548" end="00:00:38.421" style="s2">I can only test the tests that I know,</p>
<p begin="00:00:38.421" end="00:00:40.429" style="s2">and see things the way I know how to,</p>
<p begin="00:00:40.429" end="00:00:43.092" style="s2">but I can't see what's going on inside.</p>
<p begin="00:00:43.092" end="00:00:45.748" style="s2">How's that feel right there, okay?</p>
<p begin="00:00:45.748" end="00:00:47.677" style="s2">The great thing about this machine</p>
<p begin="00:00:47.677" end="00:00:49.204" style="s2">is you can see bony structure,</p>
<p begin="00:00:49.204" end="00:00:51.126" style="s2">you can see soft tissue structure.</p>
<p begin="00:00:51.126" end="00:00:52.985" style="s2">So we get them both right then and there,</p>
<p begin="00:00:52.985" end="00:00:55.304" style="s2">right when we need them.</p>
<p begin="00:00:55.304" end="00:00:58.808" style="s2">- We can operate a Sonosite<br />in the training room,</p>
<p begin="00:00:58.808" end="00:01:01.681" style="s2">at the courtside, in the exam room,</p>
<p begin="00:01:01.681" end="00:01:04.562" style="s2">and see real time<br />results with real players</p>
<p begin="00:01:04.562" end="00:01:07.005" style="s2">and figure out whether they're injured</p>
<p begin="00:01:07.005" end="00:01:08.682" style="s2">or able to go back in to play.</p>
<p begin="00:01:08.682" end="00:01:10.852" style="s2">- [Doctor] I don't see any fractures.</p>
<p begin="00:01:10.852" end="00:01:12.954" style="s2">- I'm good? I'm good man?</p>
<p begin="00:01:12.954" end="00:01:15.503" style="s2">I mean, I'm playing if it's okay.</p>
<p begin="00:01:15.503" end="00:01:19.011" style="s2">- What Sonosite has done that<br />no other company has done</p>
<p begin="00:01:19.011" end="00:01:20.063" style="s2">is made it simple,</p>
<p begin="00:01:20.063" end="00:01:23.350" style="s2">and the technology that's in that machine</p>
<p begin="00:01:23.350" end="00:01:26.658" style="s2">is equal to that of a cart based system.</p>
<p begin="00:01:26.658" end="00:01:28.915" style="s2">One of the nice things is it turns on</p>
<p begin="00:01:28.915" end="00:01:31.385" style="s2">in about 10 to 15 seconds.</p>
<p begin="00:01:31.385" end="00:01:33.225" style="s2">And what you'll find with the machine</p>
<p begin="00:01:33.225" end="00:01:36.178" style="s2">is that it's really easy to use.</p>
<p begin="00:01:36.178" end="00:01:38.517" style="s2">- It can diagnose injuries immediately.</p>
<p begin="00:01:38.517" end="00:01:40.873" style="s2">You can actually move the<br />muscle back and forth,</p>
<p begin="00:01:40.873" end="00:01:43.185" style="s2">up and down through each range of motion</p>
<p begin="00:01:43.185" end="00:01:44.798" style="s2">and see if there's any injury</p>
<p begin="00:01:44.798" end="00:01:46.955" style="s2">while you're actually in a dynamic motion.</p>
<p begin="00:01:46.955" end="00:01:48.984" style="s2">- Kind of move my fingers,</p>
<p begin="00:01:48.984" end="00:01:52.547" style="s2">but that nerve is staying<br />still but the muscle</p>
<p begin="00:01:52.547" end="00:01:54.175" style="s2">around it is moving.</p>
<p begin="00:01:54.175" end="00:01:55.767" style="s2">No other modality can do that.</p>
<p begin="00:01:55.767" end="00:01:58.517" style="s2">That's really what sets up apart.</p>
<p begin="00:02:00.491" end="00:02:01.590" style="s2">- I would use it on every injury</p>
<p begin="00:02:01.590" end="00:02:04.087" style="s2">to see the severity of the injury.</p>
<p begin="00:02:04.087" end="00:02:06.364" style="s2">So with having the Sonosite ultrasound,</p>
<p begin="00:02:06.364" end="00:02:10.279" style="s2">being able to utilize that,<br />it gives us confidence</p>
<p begin="00:02:10.279" end="00:02:12.270" style="s2">in being able to assess that injury,</p>
<p begin="00:02:12.270" end="00:02:14.362" style="s2">but also gives that athlete<br />confidence in seeing</p>
<p begin="00:02:14.362" end="00:02:18.526" style="s2">that there's no tear there,<br />that they're gonna be fine.</p>
<p begin="00:02:18.526" end="00:02:19.359" style="s2">There you go.</p>
<p begin="00:02:19.359" end="00:02:22.010" style="s2">- [Voiceover] Thank you sir.</p>
<p begin="00:02:22.010" end="00:02:24.637" style="s2">- For our guys, every night's<br />an interview for them.</p>
<p begin="00:02:24.637" end="00:02:26.646" style="s2">The healthier they can be,<br />and the more they can be</p>
<p begin="00:02:26.646" end="00:02:28.657" style="s2">on the court, the better they're gonna be.</p>
<p begin="00:02:28.657" end="00:02:29.936" style="s2">- [Voiceover] Let's<br />go, let's go, run wide.</p>
<p begin="00:02:29.936" end="00:02:33.172" style="s2">- It's really taking off in<br />the sports medicine world.</p>
<p begin="00:02:33.172" end="00:02:37.339" style="s2">And we see basketball as some<br />very elite level athletes</p>
<p begin="00:02:38.177" end="00:02:40.892" style="s2">that really can benefit from this.</p>
<p begin="00:02:40.892" end="00:02:43.203" style="s2">And we can provide better<br />health care to these athletes.</p>
<p begin="00:02:43.203" end="00:02:45.953" style="s2">And that's what drives all of us.</p>

<p begin="00:00:00.000" end="00:00:01.375" style="s2">(brooding music)</p>
<p begin="00:00:01.375" end="00:00:04.964" style="s2">- Millions of people experience<br />sports injuries every year.</p>
<p begin="00:00:04.964" end="00:00:08.297" style="s2">These injuries can bench<br />an athlete for days, weeks,</p>
<p begin="00:00:08.297" end="00:00:09.948" style="s2">or even permanently.</p>
<p begin="00:00:09.948" end="00:00:14.112" style="s2">Ultrasound helps us detect<br />injuries quickly and accurately.</p>
<p begin="00:00:14.112" end="00:00:16.267" style="s2">- I would use it on<br />every injury just to see</p>
<p begin="00:00:16.267" end="00:00:19.580" style="s2">what the severity of the injury is.</p>
<p begin="00:00:19.580" end="00:00:22.198" style="s2">- Sonosite Ultrasound is a powerful tool.</p>
<p begin="00:00:22.198" end="00:00:24.619" style="s2">It helps me get my<br />patients back in the game</p>
<p begin="00:00:24.619" end="00:00:26.959" style="s2">just like it does players.</p>
<p begin="00:00:26.959" end="00:00:30.459" style="s2">(bouncy electronic music)</p>