<p begin="00:00:01.852" end="00:00:05.185">(acoustic guitar music)</p>
<p begin="00:00:13.657" end="00:00:15.289">- It's a very introductive course.</p>
<p begin="00:00:15.289" end="00:00:18.192" tts:origin="0% 0%">It introduces them to the<br />potential of ultrasound</p>
<p begin="00:00:18.192" end="00:00:20.718" tts:origin="0% 0%">and how it benefits their patients</p>
<p begin="00:00:20.718" end="00:00:22.968">in their clinical practice.</p>
<p begin="00:00:25.224" end="00:00:28.336">It gives them the confidence<br />that, wow, this is helpful,</p>
<p begin="00:00:28.336" end="00:00:30.070">and maybe I should get involved with it.</p>
<p begin="00:00:30.070" end="00:00:32.461" tts:origin="0% 0%">- I found today's<br />session very informative,</p>
<p begin="00:00:32.461" end="00:00:35.034">hands on as well as a little didactic,</p>
<p begin="00:00:35.034" end="00:00:38.055" tts:origin="0% 0%">and it makes me feel much more<br />comfortable in considering</p>
<p begin="00:00:38.055" end="00:00:40.488" tts:origin="0% 0%">using this as part of my practice.</p>
<p begin="00:00:40.488" end="00:00:41.785">- [Nandu] This gives them the confidence</p>
<p begin="00:00:41.785" end="00:00:43.519">to take the first step.</p>
<p begin="00:00:43.519" end="00:00:44.834">- You can ask questions.</p>
<p begin="00:00:44.834" end="00:00:46.722">Learn how to use the machine,</p>
<p begin="00:00:46.722" end="00:00:49.316" tts:origin="0% 0%">learn how to use different<br />aspects to better identify</p>
<p begin="00:00:49.316" end="00:00:50.375" tts:origin="0% 0%">pathology.</p>
<p begin="00:00:50.375" end="00:00:53.229" tts:origin="0% 0%">- And everybody got a chance<br />to us the ultrasound machine</p>
<p begin="00:00:53.229" end="00:00:54.830">for all the different body parts.</p>
<p begin="00:00:54.830" end="00:00:56.035">It was very helpful.</p>
<p begin="00:00:56.035" end="00:00:57.227">- It's focused.</p>
<p begin="00:00:57.227" end="00:00:59.779" tts:origin="0% 0%">You get in, you get some stuff done.</p>
<p begin="00:00:59.779" end="00:01:01.164" tts:origin="0% 0%">You get to see some stuff.</p>
<p begin="00:01:01.164" end="00:01:03.415">- Having the live patient<br />model really helped us</p>
<p begin="00:01:03.415" end="00:01:04.349">to better understand it.</p>
<p begin="00:01:04.349" end="00:01:06.574">Also having a physician<br />who has a lot of experience</p>
<p begin="00:01:06.574" end="00:01:10.099">also helped us better identify<br />the structures that are</p>
<p begin="00:01:10.099" end="00:01:11.035">important to us.</p>
<p begin="00:01:11.035" end="00:01:12.422">- It's a 100% comprehensive,</p>
<p begin="00:01:12.422" end="00:01:15.594">but it's probably the best<br />single short term way to</p>
<p begin="00:01:15.594" end="00:01:18.094">orient yourself to ultrasound.</p>
<p begin="00:01:22.246" end="00:01:23.733">- I think you have to do<br />something like this if you're</p>
<p begin="00:01:23.733" end="00:01:27.294">considering it because reading<br />about it is not sufficient.</p>
<p begin="00:01:27.294" end="00:01:30.032">You have to actually expose yourself to it</p>
<p begin="00:01:30.032" end="00:01:34.199">and be instructed by someone<br />who knows what they're doing.</p>

<p begin="00:00:00.000" end="00:00:02.417" style="s2">(rock music)</p>

<p begin="00:00:00.070" end="00:00:03.090" style="s2">(metal swooshing)</p>
<p begin="00:00:03.090" end="00:00:04.753" style="s2">- [Voiceover] Matt's gonna<br />bootleg on the near side.</p>
<p begin="00:00:04.753" end="00:00:05.598" style="s2">Got a little running room.</p>
<p begin="00:00:05.598" end="00:00:06.431" style="s2">Looks down field.</p>
<p begin="00:00:06.431" end="00:00:08.714" style="s2">Matt scores, touchdown Seahawks.</p>
<p begin="00:00:08.714" end="00:00:09.547" style="s2">(crowd cheering)</p>
<p begin="00:00:09.547" end="00:00:12.133" style="s2">Matt Hasselbeck scores<br />but I think he may have</p>
<p begin="00:00:12.133" end="00:00:14.129" style="s2">hurt himself crossing the goal line.</p>
<p begin="00:00:14.129" end="00:00:17.224" style="s2">He immediately grabbed his side</p>
<p begin="00:00:17.224" end="00:00:20.507" style="s2">as he tried to stop and start<br />and then cross the goal line.</p>
<p begin="00:00:20.507" end="00:00:22.541" style="s2">We'll keep an eye on Matt Hasselbeck.</p>
<p begin="00:00:22.541" end="00:00:23.613" style="s2">(metal swooshing)</p>
<p begin="00:00:23.613" end="00:00:26.011" style="s2">- Injuries have taken a toll<br />on the Seahawks this season</p>
<p begin="00:00:26.011" end="00:00:28.369" style="s2">resulting in a number of transactions</p>
<p begin="00:00:28.369" end="00:00:30.104" style="s2">and on-field adjustments.</p>
<p begin="00:00:30.104" end="00:00:31.568" style="s2">But as Jen Mueller tells us,</p>
<p begin="00:00:31.568" end="00:00:34.560" style="s2">Sonosite, a Northwest<br />company, is working hard</p>
<p begin="00:00:34.560" end="00:00:37.910" style="s2">to get the Seahawks back on<br />the field faster than ever.</p>
<p begin="00:00:37.910" end="00:00:39.141" style="s2">(metal swooshing)</p>
<p begin="00:00:39.141" end="00:00:42.575" style="s2">- We basically specialize in miniaturizing</p>
<p begin="00:00:42.575" end="00:00:44.895" style="s2">and simplifying<br />high-resolution ultrasound.</p>
<p begin="00:00:44.895" end="00:00:46.265" style="s2">- [Voiceover] Bothell based Sonosite</p>
<p begin="00:00:46.265" end="00:00:48.568" style="s2">doesn't just specialize in the technology,</p>
<p begin="00:00:48.568" end="00:00:49.992" style="s2">they're on the cutting edge.</p>
<p begin="00:00:49.992" end="00:00:52.428" style="s2">Sonosite provides portable ultrasounds</p>
<p begin="00:00:52.428" end="00:00:53.972" style="s2">that teams like the Seahawks use</p>
<p begin="00:00:53.972" end="00:00:56.179" style="s2">to diagnose soft-tissue injuries</p>
<p begin="00:00:56.179" end="00:00:58.341" style="s2">like muscles sprains and strains.</p>
<p begin="00:00:58.341" end="00:01:00.252" style="s2">- Much more like a<br />smartphone or a computer</p>
<p begin="00:01:00.252" end="00:01:02.631" style="s2">that is ubiquitous in society,</p>
<p begin="00:01:02.631" end="00:01:05.118" style="s2">we're making ultrasound<br />that way in medicine.</p>
<p begin="00:01:05.118" end="00:01:07.392" style="s2">And what it does, it saves a ton of time.</p>
<p begin="00:01:07.392" end="00:01:10.273" style="s2">It reduces the patient treatment time.</p>
<p begin="00:01:10.273" end="00:01:12.677" style="s2">It give the patient<br />immediately more confidence.</p>
<p begin="00:01:12.677" end="00:01:14.685" style="s2">- [Voiceover] That's because<br />they get instant feedback.</p>
<p begin="00:01:14.685" end="00:01:17.262" style="s2">The patient sees<br />everything the doctor sees.</p>
<p begin="00:01:17.262" end="00:01:18.656" style="s2">Watch how it works.</p>
<p begin="00:01:18.656" end="00:01:20.816" style="s2">This is an image of a healthy shoulder.</p>
<p begin="00:01:20.816" end="00:01:23.474" style="s2">You can see the joint and<br />the white bones around it.</p>
<p begin="00:01:23.474" end="00:01:25.575" style="s2">If there was an injury<br />that required treatment,</p>
<p begin="00:01:25.575" end="00:01:28.306" style="s2">a doctor could make a pinpoint diagnosis.</p>
<p begin="00:01:28.306" end="00:01:32.334" style="s2">- It builds confidence and<br />it calms the athlete down.</p>
<p begin="00:01:32.334" end="00:01:34.445" style="s2">It gets the therapy on the<br />right track immediately.</p>
<p begin="00:01:34.445" end="00:01:36.521" style="s2">That's what we haven't<br />been able to do before.</p>
<p begin="00:01:36.521" end="00:01:39.657" style="s2">In the past, it was off to<br />the MRI machine or something.</p>
<p begin="00:01:39.657" end="00:01:41.153" style="s2">Come back, maybe we'll inject you,</p>
<p begin="00:01:41.153" end="00:01:42.039" style="s2">we'll do it blind.</p>
<p begin="00:01:42.039" end="00:01:44.022" style="s2">Today, it's all done right<br />there at the facility.</p>
<p begin="00:01:44.022" end="00:01:46.030" style="s2">- [Voiceover] The equipment<br />weighs about seven pounds</p>
<p begin="00:01:46.030" end="00:01:48.050" style="s2">making it easy to store on the sidelines</p>
<p begin="00:01:48.050" end="00:01:49.942" style="s2">and send overseas.</p>
<p begin="00:01:49.942" end="00:01:52.621" style="s2">- The same technology<br />the Seahawks are using</p>
<p begin="00:01:52.621" end="00:01:55.943" style="s2">is deployed all over Iraq<br />and Afghanistan right now.</p>
<p begin="00:01:55.943" end="00:01:57.814" style="s2">It's the standard of<br />care for our military.</p>
<p begin="00:01:57.814" end="00:01:59.646" style="s2">- [Voiceover] Talk about a global impact,</p>
<p begin="00:01:59.646" end="00:02:02.597" style="s2">this technology is changing<br />lives around the world</p>
<p begin="00:02:02.597" end="00:02:05.068" style="s2">and right here at home with the Seahawks.</p>
<p begin="00:02:05.068" end="00:02:07.311" style="s2">- This trend of ultrasound adoption</p>
<p begin="00:02:07.311" end="00:02:09.769" style="s2">by orthopedic sports medicine physicians,</p>
<p begin="00:02:09.769" end="00:02:14.056" style="s2">surgeons, and sports<br />med, is a very big trend</p>
<p begin="00:02:14.056" end="00:02:17.049" style="s2">that is changing orthopedic<br />sports medicine for the better.</p>
<p begin="00:02:17.049" end="00:02:18.107" style="s2">(metal swooshing)</p>
<p begin="00:02:18.107" end="00:02:20.279" style="s2">- Thanks Jen and in<br />October Sonosite agreed</p>
<p begin="00:02:20.279" end="00:02:22.065" style="s2">to a deal with the NBA.</p>
<p begin="00:02:22.065" end="00:02:23.702" style="s2">Pretty cool and amazing technology.</p>
<p begin="00:02:23.702" end="00:02:24.979" style="s2">- Yeah, I wish they would<br />have had some equipment</p>
<p begin="00:02:24.979" end="00:02:26.546" style="s2">like this back in the day when I played.</p>
<p begin="00:02:26.546" end="00:02:28.197" style="s2">I probably could have<br />avoided a few needles.</p>
<p begin="00:02:28.197" end="00:02:29.030" style="s2">(laughing)</p>
<p begin="00:02:29.030" end="00:02:30.531" style="s2">- You mean you let those<br />big guys tackle you,</p>
<p begin="00:02:30.531" end="00:02:31.584" style="s2">catch you every once in a while?</p>
<p begin="00:02:31.584" end="00:02:32.433" style="s2">- Every now and then.</p>
<p begin="00:02:32.433" end="00:02:33.499" style="s2">- Huh, interesting.</p>
<p begin="00:02:33.499" end="00:02:34.976" style="s2">All right, hey, that's a wrap from VMAC</p>
<p begin="00:02:34.976" end="00:02:37.417" style="s2">on this edition of Seahawks All Access.</p>
<p begin="00:02:37.417" end="00:02:40.048" style="s2">Remember, the game's<br />Sunday night in prime time.</p>
<p begin="00:02:40.048" end="00:02:43.322" style="s2">NBC Sunday Night Football kickoff 5:20.</p>
<p begin="00:02:43.322" end="00:02:44.633" style="s2">Of course, we will be there.</p>
<p begin="00:02:44.633" end="00:02:46.248" style="s2">You can catch a new edition of this show</p>
<p begin="00:02:46.248" end="00:02:47.737" style="s2">Friday night at 10.</p>
<p begin="00:02:47.737" end="00:02:50.320" style="s2">(upbeat music)</p>

<p begin="00:00:00.198" end="00:00:03.437" style="s2">- I've been doing injections<br />of joints for a long time</p>
<p begin="00:00:03.437" end="00:00:05.879" style="s2">and have been doing it<br />just based on landmarks,</p>
<p begin="00:00:05.879" end="00:00:08.514" style="s2">so that's how I was taught in residency.</p>
<p begin="00:00:08.514" end="00:00:12.243" style="s2">And I was challenged at the time to do</p>
<p begin="00:00:12.243" end="00:00:15.205" style="s2">ultrasound-guided injections and was told</p>
<p begin="00:00:15.205" end="00:00:19.250" style="s2">that my patients would<br />find it more comfortable</p>
<p begin="00:00:19.250" end="00:00:23.989" style="s2">as well as more effective<br />than they would be otherwise.</p>
<p begin="00:00:23.989" end="00:00:27.148" style="s2">So I kinda doubted that<br />that was gonna be the case,</p>
<p begin="00:00:27.148" end="00:00:29.226" style="s2">but I thought, all right,<br />I'll give it a try.</p>
<p begin="00:00:29.226" end="00:00:31.906" style="s2">I feel comfortable doing<br />it, and I'll do it.</p>
<p begin="00:00:31.906" end="00:00:34.957" style="s2">So the first week we got the NanoMaxx,</p>
<p begin="00:00:34.957" end="00:00:39.394" style="s2">I tried it on somebody who<br />I had been given injections</p>
<p begin="00:00:39.394" end="00:00:42.754" style="s2">to her knees for some time,<br />and I said, "We're gonna try</p>
<p begin="00:00:42.754" end="00:00:44.984" style="s2">"something different, I'm<br />gonna give you this injection</p>
<p begin="00:00:44.984" end="00:00:48.599" style="s2">"using the NanoMaxx, and the<br />injection technique's gonna be</p>
<p begin="00:00:48.599" end="00:00:51.266" style="s2">"a little different than<br />what I'm used to doing,</p>
<p begin="00:00:51.266" end="00:00:52.373" style="s2">"but we'll do it."</p>
<p begin="00:00:52.373" end="00:00:56.165" style="s2">So I got her all set up,<br />did the prep and everything,</p>
<p begin="00:00:56.165" end="00:00:59.328" style="s2">put it on, and saw the needle<br />actually going into the space.</p>
<p begin="00:00:59.328" end="00:01:02.656" style="s2">That was the first time<br />in my life that I had seen</p>
<p begin="00:01:02.656" end="00:01:06.036" style="s2">what I was doing, I was getting<br />right into the joint space.</p>
<p begin="00:01:06.036" end="00:01:09.745" style="s2">I saw the steroid go right into the spot,</p>
<p begin="00:01:09.745" end="00:01:11.377" style="s2">it filled up the spot.</p>
<p begin="00:01:11.377" end="00:01:13.852" style="s2">That was actually very<br />satisfying, by the way.</p>
<p begin="00:01:13.852" end="00:01:16.120" style="s2">And the patient said, "Is that it?"</p>
<p begin="00:01:16.120" end="00:01:18.411" style="s2">And I said, "Yeah," and she<br />says, "I didn't feel a thing.</p>
<p begin="00:01:18.411" end="00:01:19.602" style="s2">"That was great."</p>
<p begin="00:01:19.602" end="00:01:23.447" style="s2">So the next day I called her,<br />and she told me, she said,</p>
<p begin="00:01:23.447" end="00:01:25.222" style="s2">"You know, it's really<br />feeling a lot better</p>
<p begin="00:01:25.222" end="00:01:28.161" style="s2">"than it had been in the<br />past, and I have to tell you</p>
<p begin="00:01:28.161" end="00:01:32.104" style="s2">"that the whole procedure<br />was a lot more comfortable</p>
<p begin="00:01:32.104" end="00:01:34.461" style="s2">"than what you've done."</p>
<p begin="00:01:34.461" end="00:01:36.422" style="s2">So that got me to<br />thinking, it's like, okay,</p>
<p begin="00:01:36.422" end="00:01:39.398" style="s2">maybe Sonosite has it<br />right, that maybe this is</p>
<p begin="00:01:39.398" end="00:01:41.315" style="s2">the way I should do it.</p>

<p begin="00:00:00.185" end="00:00:03.102" style="s2">(slow piano music)</p>
<p begin="00:00:12.607" end="00:00:14.958" style="s2">- Some of the challenges<br />facing primary care</p>
<p begin="00:00:14.958" end="00:00:19.098" style="s2">in today's environment revolve<br />around an aging population</p>
<p begin="00:00:19.098" end="00:00:23.096" style="s2">with more medically complex<br />cases, decreasing reimbursement,</p>
<p begin="00:00:23.096" end="00:00:26.429" style="s2">increasing cost, time, diagnosis, staff.</p>
<p begin="00:00:28.513" end="00:00:32.149" style="s2">You're seeing more frustrated<br />patients seeking alternatives</p>
<p begin="00:00:32.149" end="00:00:34.510" style="s2">worried about their future insurance.</p>
<p begin="00:00:34.510" end="00:00:36.871" style="s2">Most patients in today's<br />medical environment are faced</p>
<p begin="00:00:36.871" end="00:00:38.653" style="s2">with usually by a national average,</p>
<p begin="00:00:38.653" end="00:00:40.688" style="s2">about a 50 or 60 minute<br />wait to see the doctor</p>
<p begin="00:00:40.688" end="00:00:43.611" style="s2">for five or six minutes, so<br />their level of frustration</p>
<p begin="00:00:43.611" end="00:00:47.313" style="s2">with the system today is ever increasing.</p>
<p begin="00:00:47.313" end="00:00:49.002" style="s2">All these factors really play</p>
<p begin="00:00:49.002" end="00:00:52.007" style="s2">into decreased job<br />satisfaction for the doctor</p>
<p begin="00:00:52.007" end="00:00:54.028" style="s2">and it's just harder to keep that zest</p>
<p begin="00:00:54.028" end="00:00:56.236" style="s2">for patient care alive day to day.</p>
<p begin="00:00:56.236" end="00:00:59.153" style="s2">(soft piano music)</p>
<p begin="00:01:03.438" end="00:01:06.636" style="s2">When you deliver hand-held<br />ultrasound services right</p>
<p begin="00:01:06.636" end="00:01:10.088" style="s2">in the ambulatory care<br />center, your patients</p>
<p begin="00:01:10.088" end="00:01:13.692" style="s2">are really impressed by this service.</p>
<p begin="00:01:13.692" end="00:01:18.528" style="s2">When you use the proper<br />explanation of what you're doing,</p>
<p begin="00:01:18.528" end="00:01:20.945" style="s2">why you're doing it, how<br />it benefits the patients,</p>
<p begin="00:01:20.945" end="00:01:24.288" style="s2">it changes the way your<br />patients look at you</p>
<p begin="00:01:24.288" end="00:01:26.417" style="s2">as you deliver medicine.</p>
<p begin="00:01:26.417" end="00:01:29.511" style="s2">There are technologies that<br />can be brought into the office,</p>
<p begin="00:01:29.511" end="00:01:33.405" style="s2">brought to the bedside,<br />brought home on house calls</p>
<p begin="00:01:33.405" end="00:01:37.458" style="s2">that deliver information<br />that is easily interpreted,</p>
<p begin="00:01:37.458" end="00:01:41.848" style="s2">beneficial to the patient,<br />and economical to use.</p>
<p begin="00:01:41.848" end="00:01:44.325" style="s2">I came in for abdominal<br />pain, and you worry about</p>
<p begin="00:01:44.325" end="00:01:46.965" style="s2">a gall stone and you can<br />look and see if there's</p>
<p begin="00:01:46.965" end="00:01:49.615" style="s2">a gall stone and instead<br />of them being sent</p>
<p begin="00:01:49.615" end="00:01:52.446" style="s2">to a surgery center, or an emergency room,</p>
<p begin="00:01:52.446" end="00:01:55.356" style="s2">or a scanning center another day,</p>
<p begin="00:01:55.356" end="00:01:57.361" style="s2">waiting for another two hours, paying</p>
<p begin="00:01:57.361" end="00:02:00.001" style="s2">for that expensive care outside the system</p>
<p begin="00:02:00.001" end="00:02:02.430" style="s2">when it's a simple diagnosis perhaps</p>
<p begin="00:02:02.430" end="00:02:05.129" style="s2">with office-based hand-held ultrasound.</p>
<p begin="00:02:05.129" end="00:02:07.924" style="s2">Again, it does the patient<br />no harm, it does a great deal</p>
<p begin="00:02:07.924" end="00:02:12.143" style="s2">of good, it's a wonderful<br />way to follow therapeutics.</p>
<p begin="00:02:12.143" end="00:02:15.619" style="s2">And when you deliver that kind<br />of service to your patients,</p>
<p begin="00:02:15.619" end="00:02:17.248" style="s2">you really differentiate yourself</p>
<p begin="00:02:17.248" end="00:02:19.944" style="s2">and patients really go, "Wow".</p>
<p begin="00:02:19.944" end="00:02:22.861" style="s2">(soft piano music)</p>
<p begin="00:02:26.036" end="00:02:29.282" style="s2">If you use ultrasound for<br />preventative care delivery,</p>
<p begin="00:02:29.282" end="00:02:32.719" style="s2">what's the value of preventing<br />a heart attack or stroke?</p>
<p begin="00:02:32.719" end="00:02:35.409" style="s2">If you can motivate a<br />patient, convincing them</p>
<p begin="00:02:35.409" end="00:02:38.003" style="s2">that they should be compliant<br />with their statin therapy</p>
<p begin="00:02:38.003" end="00:02:42.170" style="s2">along with diet and exercise,<br />the power of that I think</p>
<p begin="00:02:43.127" end="00:02:44.984" style="s2">is a very difficult thing to measure,</p>
<p begin="00:02:44.984" end="00:02:47.226" style="s2">but certainly I believe<br />it will save, ultimately,</p>
<p begin="00:02:47.226" end="00:02:50.595" style="s2">patients' lives, improve their wellness,</p>
<p begin="00:02:50.595" end="00:02:54.029" style="s2">and ultimately save the system money.</p>
<p begin="00:02:54.029" end="00:02:57.029" style="s2">(upbeat rock music)</p>

<p begin="00:00:02.302" end="00:00:04.609" style="s2">- I do have two great<br />big machines in my office</p>
<p begin="00:00:04.609" end="00:00:06.634" style="s2">that are 3D, 4D, but for<br />a lot of what I'm doing</p>
<p begin="00:00:06.634" end="00:00:09.071" style="s2">in my day-to-day<br />practice, like checking on</p>
<p begin="00:00:09.071" end="00:00:11.228" style="s2">uterine structures to<br />see if there's fibroids,</p>
<p begin="00:00:11.228" end="00:00:12.631" style="s2">checking ovaries if I feel a mass,</p>
<p begin="00:00:12.631" end="00:00:14.312" style="s2">that's all stuff that I can do with this.</p>
<p begin="00:00:14.312" end="00:00:16.681" style="s2">There's no structural problems<br />causing that bleeding.</p>
<p begin="00:00:16.681" end="00:00:18.554" style="s2">I don't see any polyps, fibroids.</p>
<p begin="00:00:18.554" end="00:00:21.226" style="s2">Everything within your uterus<br />itself looks very normal.</p>
<p begin="00:00:21.226" end="00:00:23.752" style="s2">- Feel more confident<br />having someone I know</p>
<p begin="00:00:23.752" end="00:00:26.714" style="s2">like Dr. Keys doing my ultrasound,</p>
<p begin="00:00:26.714" end="00:00:30.534" style="s2">and right away, at the same office visit.</p>
<p begin="00:00:30.534" end="00:00:32.037" style="s2">And it's just very convenient.</p>
<p begin="00:00:32.037" end="00:00:33.295" style="s2">- [Shaunie] It provides almost everything</p>
<p begin="00:00:33.295" end="00:00:35.675" style="s2">that I need to know<br />clinically for patients.</p>
<p begin="00:00:35.675" end="00:00:38.230" style="s2">- Rather than waiting to<br />go to the ultrasound room</p>
<p begin="00:00:38.230" end="00:00:41.268" style="s2">and having to wait for<br />results for her to look at it.</p>
<p begin="00:00:41.268" end="00:00:42.484" style="s2">- And really good imaging, I mean,</p>
<p begin="00:00:42.484" end="00:00:45.783" style="s2">I get just as good image here<br />that I do with my big machine.</p>
<p begin="00:00:45.783" end="00:00:48.572" style="s2">- It's just so much more convenient.</p>

<p begin="00:00:00.140" end="00:00:02.982" style="s2">(gentle music)</p>
<p begin="00:00:02.982" end="00:00:05.705" style="s2">- [Voiceover] At the<br />2011 NBA draft combine,</p>
<p begin="00:00:05.705" end="00:00:07.593" style="s2">some of the top basketball prospects</p>
<p begin="00:00:07.593" end="00:00:09.874" style="s2">were in Chicago for some intense training,</p>
<p begin="00:00:09.874" end="00:00:12.897" style="s2">as they prepared for the 2011 NBA draft.</p>
<p begin="00:00:12.897" end="00:00:15.147" style="s2">NBA team physicians were there as well,</p>
<p begin="00:00:15.147" end="00:00:17.411" style="s2">and they received some<br />training of their own,</p>
<p begin="00:00:17.411" end="00:00:18.781" style="s2">thanks to Sonosite.</p>
<p begin="00:00:18.781" end="00:00:21.654" style="s2">The preferred ultrasound<br />provider of the NBA.</p>
<p begin="00:00:21.654" end="00:00:24.266" style="s2">- Ultrasound machines used to be large,</p>
<p begin="00:00:24.266" end="00:00:26.155" style="s2">the size of a dishwasher.</p>
<p begin="00:00:26.155" end="00:00:29.905" style="s2">Sonosite really has been<br />the technological leader</p>
<p begin="00:00:29.905" end="00:00:32.267" style="s2">in miniaturizing this really valuable</p>
<p begin="00:00:32.267" end="00:00:34.374" style="s2">piece of equipment so that it's portable.</p>
<p begin="00:00:34.374" end="00:00:37.584" style="s2">- I know when the players are watching</p>
<p begin="00:00:37.584" end="00:00:41.163" style="s2">our team orthopedists perform<br />ultrasound techniques,</p>
<p begin="00:00:41.163" end="00:00:42.460" style="s2">they're very interested<br />cause it gives them</p>
<p begin="00:00:42.460" end="00:00:43.922" style="s2">real time feedback.</p>
<p begin="00:00:43.922" end="00:00:46.145" style="s2">- [Voiceover] Under the direction<br />of Doctor Alan Hirahara,</p>
<p begin="00:00:46.145" end="00:00:49.551" style="s2">one of the thought leaders in<br />orthopedic sports medicine,</p>
<p begin="00:00:49.551" end="00:00:51.397" style="s2">the NBA team physicians were trained</p>
<p begin="00:00:51.397" end="00:00:55.162" style="s2">in some of the many uses of<br />musculoskeletal ultrasound.</p>
<p begin="00:00:55.162" end="00:00:57.631" style="s2">- They get to be able to<br />see their own problems,</p>
<p begin="00:00:57.631" end="00:01:00.349" style="s2">their own pathologies, their own tears,</p>
<p begin="00:01:00.349" end="00:01:03.136" style="s2">they get to see the injection<br />itself when they get one</p>
<p begin="00:01:03.136" end="00:01:04.307" style="s2">so that there's no question,</p>
<p begin="00:01:04.307" end="00:01:06.098" style="s2">they know that what I just did,</p>
<p begin="00:01:06.098" end="00:01:07.773" style="s2">it went where it was supposed to go.</p>
<p begin="00:01:07.773" end="00:01:09.850" style="s2">- This ultrasound machine allows us to</p>
<p begin="00:01:09.850" end="00:01:12.306" style="s2">evaluate people immediately.</p>
<p begin="00:01:12.306" end="00:01:13.889" style="s2">- So we can get them back to play,</p>
<p begin="00:01:13.889" end="00:01:16.037" style="s2">get them back to training sooner.</p>
<p begin="00:01:16.037" end="00:01:19.170" style="s2">- I believe the Sonosite<br />portable ultrasound product</p>
<p begin="00:01:19.170" end="00:01:21.685" style="s2">really represents the<br />cutting edge of healthcare.</p>
<p begin="00:01:21.685" end="00:01:23.491" style="s2">- [Doctor Hirahara] There's<br />no question that this helps</p>
<p begin="00:01:23.491" end="00:01:26.294" style="s2">us evaluate them and<br />evaluate their injuries</p>
<p begin="00:01:26.294" end="00:01:27.889" style="s2">and their status.</p>
<p begin="00:01:27.889" end="00:01:30.067" style="s2">- I have every belief that this represents</p>
<p begin="00:01:30.067" end="00:01:32.388" style="s2">where we're going and what the future</p>
<p begin="00:01:32.388" end="00:01:35.500" style="s2">of sports medicine is<br />from a medical standpoint.</p>
<p begin="00:01:35.500" end="00:01:38.083" style="s2">(gentle music)</p>

<p begin="00:00:06.345" end="00:00:07.695" style="s2">- [Voiceover] The NBA Development League,</p>
<p begin="00:00:07.695" end="00:00:09.953" style="s2">the official minor league of the NBA,</p>
<p begin="00:00:09.953" end="00:00:12.360" style="s2">is a training ground for players, coaches,</p>
<p begin="00:00:12.360" end="00:00:14.161" style="s2">and other team personnel.</p>
<p begin="00:00:14.161" end="00:00:16.311" style="s2">It's also a platform for innovation.</p>
<p begin="00:00:16.311" end="00:00:19.055" style="s2">And the league's new<br />partnership with Sonosite</p>
<p begin="00:00:19.055" end="00:00:21.201" style="s2">is the latest example.</p>
<p begin="00:00:21.201" end="00:00:22.695" style="s2">- The faster we can get through,</p>
<p begin="00:00:22.695" end="00:00:25.044" style="s2">the faster we can get playing, let's go.</p>
<p begin="00:00:25.044" end="00:00:26.647" style="s2">- [Voiceover] With the new D League season</p>
<p begin="00:00:26.647" end="00:00:30.045" style="s2">just around the corner,<br />players are already in the gym.</p>
<p begin="00:00:30.045" end="00:00:34.271" style="s2">And so is the Sonosite hand<br />carried ultrasound system.</p>
<p begin="00:00:34.271" end="00:00:35.548" style="s2">- Like I always tell my players, you know,</p>
<p begin="00:00:35.548" end="00:00:38.421" style="s2">I can only test the tests that I know,</p>
<p begin="00:00:38.421" end="00:00:40.429" style="s2">and see things the way I know how to,</p>
<p begin="00:00:40.429" end="00:00:43.092" style="s2">but I can't see what's going on inside.</p>
<p begin="00:00:43.092" end="00:00:45.748" style="s2">How's that feel right there, okay?</p>
<p begin="00:00:45.748" end="00:00:47.677" style="s2">The great thing about this machine</p>
<p begin="00:00:47.677" end="00:00:49.204" style="s2">is you can see bony structure,</p>
<p begin="00:00:49.204" end="00:00:51.126" style="s2">you can see soft tissue structure.</p>
<p begin="00:00:51.126" end="00:00:52.985" style="s2">So we get them both right then and there,</p>
<p begin="00:00:52.985" end="00:00:55.304" style="s2">right when we need them.</p>
<p begin="00:00:55.304" end="00:00:58.808" style="s2">- We can operate a Sonosite<br />in the training room,</p>
<p begin="00:00:58.808" end="00:01:01.681" style="s2">at the courtside, in the exam room,</p>
<p begin="00:01:01.681" end="00:01:04.562" style="s2">and see real time<br />results with real players</p>
<p begin="00:01:04.562" end="00:01:07.005" style="s2">and figure out whether they're injured</p>
<p begin="00:01:07.005" end="00:01:08.682" style="s2">or able to go back in to play.</p>
<p begin="00:01:08.682" end="00:01:10.852" style="s2">- [Doctor] I don't see any fractures.</p>
<p begin="00:01:10.852" end="00:01:12.954" style="s2">- I'm good? I'm good man?</p>
<p begin="00:01:12.954" end="00:01:15.503" style="s2">I mean, I'm playing if it's okay.</p>
<p begin="00:01:15.503" end="00:01:19.011" style="s2">- What Sonosite has done that<br />no other company has done</p>
<p begin="00:01:19.011" end="00:01:20.063" style="s2">is made it simple,</p>
<p begin="00:01:20.063" end="00:01:23.350" style="s2">and the technology that's in that machine</p>
<p begin="00:01:23.350" end="00:01:26.658" style="s2">is equal to that of a cart based system.</p>
<p begin="00:01:26.658" end="00:01:28.915" style="s2">One of the nice things is it turns on</p>
<p begin="00:01:28.915" end="00:01:31.385" style="s2">in about 10 to 15 seconds.</p>
<p begin="00:01:31.385" end="00:01:33.225" style="s2">And what you'll find with the machine</p>
<p begin="00:01:33.225" end="00:01:36.178" style="s2">is that it's really easy to use.</p>
<p begin="00:01:36.178" end="00:01:38.517" style="s2">- It can diagnose injuries immediately.</p>
<p begin="00:01:38.517" end="00:01:40.873" style="s2">You can actually move the<br />muscle back and forth,</p>
<p begin="00:01:40.873" end="00:01:43.185" style="s2">up and down through each range of motion</p>
<p begin="00:01:43.185" end="00:01:44.798" style="s2">and see if there's any injury</p>
<p begin="00:01:44.798" end="00:01:46.955" style="s2">while you're actually in a dynamic motion.</p>
<p begin="00:01:46.955" end="00:01:48.984" style="s2">- Kind of move my fingers,</p>
<p begin="00:01:48.984" end="00:01:52.547" style="s2">but that nerve is staying<br />still but the muscle</p>
<p begin="00:01:52.547" end="00:01:54.175" style="s2">around it is moving.</p>
<p begin="00:01:54.175" end="00:01:55.767" style="s2">No other modality can do that.</p>
<p begin="00:01:55.767" end="00:01:58.517" style="s2">That's really what sets up apart.</p>
<p begin="00:02:00.491" end="00:02:01.590" style="s2">- I would use it on every injury</p>
<p begin="00:02:01.590" end="00:02:04.087" style="s2">to see the severity of the injury.</p>
<p begin="00:02:04.087" end="00:02:06.364" style="s2">So with having the Sonosite ultrasound,</p>
<p begin="00:02:06.364" end="00:02:10.279" style="s2">being able to utilize that,<br />it gives us confidence</p>
<p begin="00:02:10.279" end="00:02:12.270" style="s2">in being able to assess that injury,</p>
<p begin="00:02:12.270" end="00:02:14.362" style="s2">but also gives that athlete<br />confidence in seeing</p>
<p begin="00:02:14.362" end="00:02:18.526" style="s2">that there's no tear there,<br />that they're gonna be fine.</p>
<p begin="00:02:18.526" end="00:02:19.359" style="s2">There you go.</p>
<p begin="00:02:19.359" end="00:02:22.010" style="s2">- [Voiceover] Thank you sir.</p>
<p begin="00:02:22.010" end="00:02:24.637" style="s2">- For our guys, every night's<br />an interview for them.</p>
<p begin="00:02:24.637" end="00:02:26.646" style="s2">The healthier they can be,<br />and the more they can be</p>
<p begin="00:02:26.646" end="00:02:28.657" style="s2">on the court, the better they're gonna be.</p>
<p begin="00:02:28.657" end="00:02:29.936" style="s2">- [Voiceover] Let's<br />go, let's go, run wide.</p>
<p begin="00:02:29.936" end="00:02:33.172" style="s2">- It's really taking off in<br />the sports medicine world.</p>
<p begin="00:02:33.172" end="00:02:37.339" style="s2">And we see basketball as some<br />very elite level athletes</p>
<p begin="00:02:38.177" end="00:02:40.892" style="s2">that really can benefit from this.</p>
<p begin="00:02:40.892" end="00:02:43.203" style="s2">And we can provide better<br />health care to these athletes.</p>
<p begin="00:02:43.203" end="00:02:45.953" style="s2">And that's what drives all of us.</p>

<p begin="00:00:00.000" end="00:00:01.375" style="s2">(brooding music)</p>
<p begin="00:00:01.375" end="00:00:04.964" style="s2">- Millions of people experience<br />sports injuries every year.</p>
<p begin="00:00:04.964" end="00:00:08.297" style="s2">These injuries can bench<br />an athlete for days, weeks,</p>
<p begin="00:00:08.297" end="00:00:09.948" style="s2">or even permanently.</p>
<p begin="00:00:09.948" end="00:00:14.112" style="s2">Ultrasound helps us detect<br />injuries quickly and accurately.</p>
<p begin="00:00:14.112" end="00:00:16.267" style="s2">- I would use it on<br />every injury just to see</p>
<p begin="00:00:16.267" end="00:00:19.580" style="s2">what the severity of the injury is.</p>
<p begin="00:00:19.580" end="00:00:22.198" style="s2">- Sonosite Ultrasound is a powerful tool.</p>
<p begin="00:00:22.198" end="00:00:24.619" style="s2">It helps me get my<br />patients back in the game</p>
<p begin="00:00:24.619" end="00:00:26.959" style="s2">just like it does players.</p>
<p begin="00:00:26.959" end="00:00:30.459" style="s2">(bouncy electronic music)</p>

<p begin="00:00:01.602" end="00:00:04.185" style="s2">(gentle music)</p>
<p begin="00:00:06.557" end="00:00:09.537" style="s2">- What actually goes on<br />in hostile situation,</p>
<p begin="00:00:09.537" end="00:00:10.642" style="s2">people cannot imagine,</p>
<p begin="00:00:10.642" end="00:00:13.075" style="s2">unless you're put in that environment.</p>
<p begin="00:00:13.075" end="00:00:15.841" style="s2">When they're maneuvering that's<br />where they're getting hurt.</p>
<p begin="00:00:15.841" end="00:00:17.626" style="s2">The battlefield's very<br />fluid, it's very mobile,</p>
<p begin="00:00:17.626" end="00:00:18.926" style="s2">you don't go set up somewhere</p>
<p begin="00:00:18.926" end="00:00:20.430" style="s2">and then take care of patients,</p>
<p begin="00:00:20.430" end="00:00:21.974" style="s2">you have to follow the divisions.</p>
<p begin="00:00:21.974" end="00:00:24.333" style="s2">We would get up to 10, 12, 14,</p>
<p begin="00:00:24.333" end="00:00:26.647" style="s2">the most we got was 17 casualties at once.</p>
<p begin="00:00:26.647" end="00:00:28.067" style="s2">I only have two operating room tables.</p>
<p begin="00:00:28.067" end="00:00:30.589" style="s2">So, when I can take a piece of technology</p>
<p begin="00:00:30.589" end="00:00:33.555" style="s2">that weighs six pounds and<br />I can tuck under my arm,</p>
<p begin="00:00:33.555" end="00:00:34.979" style="s2">or throw it in the back of my Humvee</p>
<p begin="00:00:34.979" end="00:00:38.757" style="s2">and not worry about it again,<br />that's something you need.</p>
<p begin="00:00:38.757" end="00:00:40.544" style="s2">I like the guy who comes<br />in who had a problem,</p>
<p begin="00:00:40.544" end="00:00:41.678" style="s2">well he doesn't have a problem anymore,</p>
<p begin="00:00:41.678" end="00:00:44.345" style="s2">you made their lifestyle better.</p>
<p begin="00:00:45.588" end="00:00:46.945" style="s2">That's worth a million bucks.</p>
<p begin="00:00:46.945" end="00:00:50.112" style="s2">(upbeat guitar music)</p>